The United Arab Emirates is the world’s capital for luxury cars because it has the most number of luxury cars per capita in the world. In every street corner or parking garage, a supercar is either revving by or nonchalantly left parking in the sides. Despite the preference for ultra-luxury supercars, desert ready off-road SUVs still roam the highways in greater number. In this blog, we take a closer look at the most popular car brands in the UAE.
Even by just looking at the busy roads on the city streets it is really obvious which car brands stand out among the rest. Safety, Reliability, Quality, Comfort, and Value for money are some of the most important factors when deciding on choosing a car and that is why some car brands are more popular in others.
Toyota is one of the most recognizable and popular car brands in the world and it comes to no surprise that the mega car brand gets the title of the most popular car brand in the UAE. It is a favorite for small families and businessmen because of its amazing value for money and the low cost of ownership. Anything with a Toyota emblem on its hood will surely be a best seller from the all-time favorite off-road king the Toyota Land Cruiser, to the old but reliable Toyota nameplate the Corolla.
In a recent survey conducted in 2017, Toyota dominates the market with a market share of more than 33%. The Toyota Camry and Corolla is one of the brands best sellers in the sedan market and the nameplates are also the top performers of their respective market segments. On the SUV Market, the brand’s heavy hitters are the Toyota Land Cruiser and its smaller cousin the Toyota Prado. These vehicles provide the perfect balance of reliability, offroad capability, safety, luxury, comfort, and low cost of ownership. They are considered as one of the favorite vehicles to take offroad and on desert safaris and is well-loved by its owners and drivers.
Nissan is also one of the most easily recognizable Japanese car brands in the world and is also extremely popular in the UAE. Nissan has long established a strong presence in the region. The Nissan Patrol and Nissan Frontier pickup are one of the most favorite vehicles because of their reliability, safety, comfort, and low cost of ownership. Nissan vehicles are one of the easiest vehicles to spot because of the Nissan V-motion design philosophy. The V-motion grille and iconic boomerang lamp signature evokes speed, performance, and efficiency and is embodied in one of the most popular sports coupes in the world the Nissan 370Z. Nissan also produces one of the most technologically advanced and safe vehicles around the world equipped with a number of active and passive safety features through the Nissan Intelligent Mobility Engineering philosophy.
Nissan produces a strong lineup of vehicles in every market segment from the sleek and ultra-luxury Nissan Altima that offers one of the best interior and legroom in its class to the budget-conscious Nissan Sunny that offers great features punching above its class. The eternal rival of the Corolla is the Nissan Sentra is also a favorite in its class. It’s a design and feature-filled specs are enough to eclipse other entries in its segment. The brand’s heavy hitter is the Nissan Patrol and Nissan Frontier. These vehicles are considered as the standard of 4×4 offroad vehicles that provided excellent reliability on and offroad.
Lexus is also one of the most popular car brands in the UAE. The brand targets the ultra-luxury market segment and like its parent company, Toyota also has an unbelievably large market share. Lexus shares the design hallmarks and manufacturing practices of Toyota albeit in a much more expensive form. The difference in price is evident in the smallest details of the vehicle and is also noticeable in the overall performance and characteristics of the vehicle like a more powerful engine, better entertainment system, a much richer interior, and a quieter cabin. These additional fine details add a premium to the total price tag of the vehicle and are also what makes them different from a regular Toyota model.
Popular Lexus models include the ultra-luxury Lexus LX570 which is a super upgraded version of the Toyota Land Cruiser. The LX570 is a land yacht filled with modern functionalities and designed with fine attention to detail. The Lexus GX460 is also the upscale version of the favorite Toyota Prado with more power and a more sophisticated exterior and interior design. The other popular vehicle in the Lexus lineup is the Lexus IS, ES and LS models that are coveted for their sleek exterior design, powerful performance, and paramount safety.
Hyundai cars are also one of the popular vehicles commonly found on the roads of the region. The car manufacturer’s competitive price point and their class-leading offerings have earned them a large percentage of the market share compared to other Korean and Asian automakers. Hyundai cars follow a sleek design language with sharply angled bumpers and aerodynamic flowing lines that evoke performance and sportiness. Their vehicles are designed with the perfect balance of form and function and every attention to detail is considered.
Popular vehicles on Hyundai’s lineup include the Hyundai Tucson and Hyundai Santa Fe and are popular for small and large families that are perfect for city errands and short weekend getaways. The medium-sized SUVs are perfectly prices for newly established families and professionals which makes them the crowd favorite. The sedan models of the brand is also a favorite in their own market segments like the Hyundai Sonata and Hyundai Accent.
5. Mercedes Benz
Mercedes Benz is one of the oldest car manufacturers in the world producing some of the most iconic and sought after cars like the legendary Mercedes 300 SL Gull Wing to the all-time favorite Mercedes Benz 280 SE W126. These classic sought after collector Mercedes vehicles is a testament to the brand’s time-tested reliability and quality. Mercedes Benz is globally known for its precise German engineering and unparalleled ability that is why it has won the hearts of drivers across generations.
Popular Mercedes Benz vehicles in the region include the timeless G-class SUV that provides top of the line luxury refinements and over the top performance and reliability. The GLS and GLE class is also popular for families with its rich accommodation and well-appointed interior amenities. In the Sedan segment the Mercedes Benz S, E, and C class are top performers in their respective classes garnering a huge percentage for their market share.
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